Bo Ridge Clothing Co.
Marin-Inspired Apparel Brand
The vision
Marin has a strong sense of place, but I wasn't seeing apparel brands that really captured what it feels like to be a local. The familiar trails, favorite spots, and little references that only Marinites would understand. I wanted to create something that celebrated that connection to the place we call home—a clothing brand that felt authentic, local, and instantly recognizable to the people who know it best.
Brand colors
Seafoam
#98D5D7
Poppy
#FE8728
Golden
#F8BB1C
Black
#000000
White
#FFFFFF
Look book & line sheet
Hang tags
The designs
The build
- From Concept to Product
- Bo Ridge Clothing Co. is a Marin-inspired apparel brand I created from the ground up, from the original concept and brand identity to the clothing, graphics, website and photography. I developed each collection from concept through finished product, including apparel design, colorways, graphic placement and all original artwork used across the line.
- Every Touchpoint
- The brand extended across e-commerce, marketing, social media and print, including a wholesale line sheet and other branded collateral. I directed the overall look and feel of the brand and created the imagery used throughout, building a cohesive identity across every customer touchpoint.
What I delivered
- Brand concept & identity
- Logos & style guide
- Apparel design, colorways & original artwork
- Photography & art direction
- Look book, line sheet & print collateral
- E-commerce website
Visit Bo Ridge Clothing Co. ↗
Brand identity, apparel design, photography, print & Squarespace e-commerce