Sausalito Woman's Club Preservation Society
Historic Club Branding & Website
The brief
The Sausalito Woman's Club Preservation Society needed a more functional and visually cohesive online presence that better reflected their organization. Their existing website was difficult to update, limiting their ability to share information and engage with their community effectively. Additionally, they lacked a clear set of branding elements, making it challenging to maintain a consistent look across their materials. The redesign focused on creating a user-friendly platform that could be easily managed while introducing a more polished, cohesive design that honors the club’s legacy and serves their long-term needs.
Brand colors
Off White
#F5F5F5
Soft Gray
#D9D9D9
Blue
#2F6D91
Brown
#85543E
Charcoal
#383939
The build
- Logo Design and Branding
- Their existing logo was not in the proper format for digital use. I converted the file and made a few different color variations for use on all their marketing materials going forward. I also created a refreshed color palette inspired by the club's historic design elements, ensuring a cohesive and elegant look.
- Website Design
- The new website was designed with both functionality and aesthetics in mind, providing a modern, easy-to-edit platform that better serves the organization's needs moving forward.
What I delivered
- Logo conversion & color variations
- Refreshed color palette
- Style guide & typography
- Custom website design
Brand refresh, style guide & Squarespace website